BUMAxJBL Case Kickoff

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Join us for our BUMAxJBL Case Kickoff event! This case is centered around JBL's influencer marketing strategy. Final round participants will have the unique opportunity to present to marketing executives at the JBL Flagship store in NYC!

Our kickoff event will brief students on the case and expectations for the following rounds, along with the schedule and rules for the case competition. There will be free pizza and refreshments!!

SIGN UPS ARE OPEN NOW! Sign up here as a team, with a friend, or as an individual. They will close the night of the kickoff event. If you are signing up with a team, please make sure at least 1 member attends the kickoff.

*If you need MGMT111 credit, this case competition will fulfill the external/student-selected case requirement.

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