Harpur Crash Course: Connecting with Audiences in the Social Media Era

What Is This Workshop About?
In the age of social media, employers, groups and institutions all need expert communicators who can craft compelling messages that engage audiences across multiple platforms. This workshop will provide a crash course in the essential concepts and methods behind successful digital communications, including how to:

• Create and manage a social media presence for an organization or institution
• Develop engaging multimedia content that speaks to your audience
• Craft press releases, event descriptions and other announcements for the broader public
• Evaluate the effectiveness of your messaging using social media metrics

Who Is Leading This Workshop?
Ryan Yarosh is the Senior Director of Media & Public Relations for Binghamton University. He has more than 20 years of experience in media relations, issues management, social media and video production, and he currently oversees social media and public relations activities for the University.

Participants will also hear from the organizers of LUMA to learn more about the marketing and behind the scenes efforts which goes into increasing awareness of such large scale event.  We will also be examining the communications of various local businesses and coming up with communications plans and ways for them to be more effective. 

Who Is This Workshop For?
Undergraduate Harpur students from all disciplines and backgrounds are welcome. However, the topics covered in this workshop may be of particular interest to students interested in careers in communications and marketing, as well as for students who handle social media outreach for campus offices, organizations or student groups.

Harpur Crash Courses are co-sponsored by Harpur Edge, the Binghamton University Student Association and the Harpur Dean’s Office. RSVP Required.

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