Harpur Edge Crash Course: Building A Successful Brand and Online Presence

What Is This Crash Course About?

Learn the essence of digital storytelling and how to develop engaging online content to build a brand. This workshop will provide a crash course in the essential concepts and methods behind successful digital communications, including how to:

·  Create and manage a social media presence for an organization or institution. 

· Utilize FB/IG ads, analytics and targeting to help a brand standout.  

·  Develop engaging multimedia content that speaks to a targeted audience.

·  Work with media to reach the broader public.

·  Participants will also have the opportunity to analyze the communications efforts of a real-world business, as well as come up with a communications plan for that business. 

Who Is Leading This Crash Course?

Ryan Yarosh is the Senior Director of Media & Public Relations for Binghamton University. He has more than 20 years of experience in media relations, issues management, social media and video production. He currently oversees social media and public relations activities for the University.