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Communications and SEO Crash Course

by Harpur Edge

Workshop / Conference Academic B-Welcome BU Scholars- Intellectual Curiosity Professional Development

Sun, Sep 22, 2024

1 PM – 5 PM EDT (GMT-4)

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Have you thought about interning in media or marketing? Do you conduct marketing tasks in your job but don't have any formal training? No experience is required to join this crash course in communications planning, brand building, and search engine optimization. Participants will learn and apply the essential concepts and methods behind successful digital communications, including how to:

- Create and manage a social media presence for an organization or institution.
- Utilize FB/IG ads, analytics, and targeting to help a brand stand out.
- Develop engaging multimedia content that speaks to a targeted audience.
- Learn the basics of Search Engine Optimization (SEO) and apply via web edits during the session.
- Consider the representation of diverse populations in media and how it impacts the communications plan and SEO
- Work with media (TV, publication, radio, etc) to reach the broader public.

Participants will have the opportunity to analyze the communications efforts of a real-world business and design a communications plan for that business. The feedback is given to the local businesses for their implementation in marketing efforts. Co-sponsored by GSO and SA VP SS.
Food Provided (Snacks and beverages provided with support from the Graduate Student Organization (GSO).)