Sun, Mar 26, 2023

1 PM – 5 PM EDT (GMT-4)

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Connecting with audiences in the Social Media Era
No experience is required to join this crash course in communications planning, brand building, social media management and search engine optimization. Attendees will have the opportunity to analyze and improve the marketing methods of several real small businesses. Participants will also learn and apply the essential concepts and methods behind successful digital communications, including how to:
Learn effective ways to build and market your brand
Ways to stand out in a very noisy social media hemisphere.
Get a behind-the-scenes look at how Binghamton went viral on TikTok
Techniques to develop viral multimedia

Snacks are co-sponsored by the GSO! Be sure to arrive ten minutes early for registration and bring a laptop.