Communications Plans and Search Engine Optimization Crash Course

Have you thought about interning in media or marketing? Do you conduct marketing tasks in your job but don't have any formal training? No experience is required to join this crash course in communications planning, brand building and search engine optimization. Participants will learn and apply the essential concepts and methods behind successful digital communications, including how to:

ÔùÅCreate and manage a social media presence for an organization or institution
ÔùÅDevelop engaging multimedia content that speaks to a targeted audience.
ÔùÅLearn the basics of Search Engine Optimization (SEO) and apply via web edits during the session.
ÔùÅConsider representation of diverse populations in media and how it impacts the communications plan and SEO

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