Skills Lab: Airtable for Product Marketing and GTM

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Interested in learning more about project management software, Airtable? Join alumna Jubie Tan ’24, a project manager at BlackRock, as she guides attendees through the basics of Airtable. This hands-on workshop will teach you how to implement automations and design interfaces, using different cases such as innovation development, social media content strategy and relationship management.

While at Binghamton, Jubie studied psychology with minors in digital and data studies and cinema. She was a recruiter at Teach For America and an intern at Bank of America. Her research findings on human creativity have been recognized at three national conferences, including the American Psychological Association (APA). Today, Jubie’s work involves AI initiatives.

Skills Lab: Airtable for Product Marketing and GTM
Wednesday, Feb. 18th | 12:00-1:30 p.m. | Zoom
Registration is required and space is limited. Register in Handshake!
Students should make an account on Airtable.com and brainstorm 1-2 ideas for simple automations to improve their life before the workshop.

Students will learn:
- Organize and manage data in Airtable to support marketing, product, and go-to-market workflows
- Design intuitive interfaces and surveys with a focus on user experience (UI/UX)
- Build efficient workflows and basic automations to streamline everyday processes

If you anticipate a need for disability-related accommodations or auxiliary aids to attend or participate, please contact The Fleishman Center for Career and Professional Development at careers@binghamton.edu. We ask that you provide us with at least 3-5 days of advance notice regarding your equal access needs.

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