Personal branding in the age of social media: Standing out online
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Wed, Feb 11, 2026
12 PM – 1 PM EST (GMT-5)
Registration
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Your digital footprint holds significant weight; it is actively working for or against your professional goals. True personal branding in the age of social media is not predicated on seeking viral trends or projecting an artificial image.
This interactive session focuses on strategic positioning: ensuring the appropriate career opportunities are proactively directed toward you. You will learn to leverage your unique cultural context, professional experiences, and authentic story to forge a potent personal brand that provides differentiation in a competitive talent landscape.
If you anticipate a need for disability-related accommodations or auxiliary aids to attend or participate, please contact Fleishman Center at careers@binghamton.edu We ask that you provide us with at least 3-5 days of advance notice regarding your equal access needs.
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