Skills Lab: Digital Marketing Campaign

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Are you interested in learning how digital marketing campaigns are planned, executed, and measured? Alumna Kathryn Butera, Senior Technical Account Manager at Blis will share what digital marketing is and what her day-to-day looks like. This session will provide students an opportunity to practice some of the data analytic skills that Kathryn uses daily!

Skills Lab: Digital Marketing Campaign
Wednesday, March 20 | 11:30 a.m.- 1:00 p.m. | UU133A
Registration is required and space is limited. Students can register in Handshake to attend.

Students can expect to learn about the soft and hard skills that are used daily in digital advertising. The session will include a range of topics from A/B testing creative to using Excel to visualize data with pivot tables and charts. Participants will also learn about job titles and roles within the industry. Please bring your laptop to practice data analysis.

There will be several other Skills Labs this week taking place at the Fleishman Career Center! To stay up-to-date on future opportunities, subscribe to your career cluster.

If you anticipate a need for disability-related accommodations or auxiliary aids to attend or participate, please contact Fleishman Center at careers@binghamton.edu We ask that you provide us with at least 3-5 days of advance notice regarding your equal access needs.

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