Skills Lab: Strategies for Business Success

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Cole Harrington is a sales professional with over 15 years of experience, ranging from door to door sales for a window contractor to account management for national D2C brands and everything in between. With several different business skillsets and messaging abilities, Cole previously studied communications at SUNY Broome and now works for Parlor City Furniture as the manager of the Upstate New York market — which works to design and install spaces for clients in government, healthcare and higher education.

In this interactive workshop, students will identify key business challenges and needs while crafting targeted engagement strategies accordingly. Through hands-on group work and presentations, attendees will refine their ability to build meaningful professional connections that drive business success.

Skills Lab: Strategies for Business Success
Friday, Apr. 9 | 12:30-2:00 p.m. | UU-133A
Registration is required and space is limited. Register in Handshake!

What to expect:
Develop a strategic approach to LinkedIn networking.
Use a framework to analyze business needs and define ideal customer profiles.
Create a structured outreach plan to engage with professionals and customers.

If you anticipate a need for disability-related accommodations or auxiliary aids to attend or participate, please contact Fleishman Center at careers@binghamton.edu We ask that you provide us with at least 3-5 days of advance notice regarding your equal access needs.

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