Skills Lab: Engagement Analytics with Tableau

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Interested in how you can leverage data and strategy for a career in sports, media and entertainment? Want to gain practical skills and craft a future in a field you love?

Join data analytics specialist Josh Goldberg ’18 for a hands-on exposure to the data visualization software Tableau. As a leading e-commerce reporting and digital strategy at Fanatics, Goldberg previously supervised the analysis of product performance and uncovered customer insights to boost revenue through developing advanced reports and dashboards. Now working at The Walt Disney Company to help strategize their streaming content and engagement, Goldberg has extensive experience in engagement behavior, data analytics and metric design.

Students will explore how to break down key metrics that drive viewership interactions, including hours per subscriber, completion rate, and engagement rate. They will also learn how this data can be applied in positions like content strategy, advertising and more. Be sure to download Tableau before the Skills Lab and bring a computer to actively participate.

Skills Lab: Viewership Engagement Analytics with Tableau
Thursday, Feb. 27 | 5:00-6:30 p.m. | UU-133A
Registration is required and space is limited. Register in Handshake!

What to expect:
Discuss real-world applications of engagement analytics in media.
Discover career paths in audience analytics, data science, and media strategy
Gain hands-on experience with Tableau to visualize engagement trends and uncover insights.
Learn how to analyze audience behavior across different demographics and content genres.

If you anticipate a need for disability-related accommodations or auxiliary aids to attend or participate, please contact Fleishman Center at careers@binghamton.edu We ask that you provide us with at least 3-5 days of advance notice regarding your equal access needs.

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