Skills Lab: Building a Client-Focused Marketing Strategy

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You will learn about how a marketing communications agency like Riger first identifies its clients’ business problems and then offers them marketing solutions through the process of a strategic plan and the development of creative assets and a media plan.

You will practice each step of that process from first asking the right questions of the clients, developing a mock strategic plan complete with marketing objectives, goals, tactics, etc. and then from that plan begin initiating suggestions for the creative assets’ messaging, tone, and design and possibly start giving some direction for media planning and buying.

If you anticipate a need for disability-related accommodations or auxiliary aids to attend or participate, please contact Fleishman Center at careers@binghamton.edu We ask that you provide us with at least 3-5 days of advance notice regarding your equal access needs.

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