Skills Lab: How to create a marketing campaign

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Ketchup with Chloe Van Caeseele ’23 and relish her marketing wisdom as a Hotdogger Spokesperson at Oscar Mayer Foods! Chloe is joined by fellow hotdogger Mary Clare for this fun, engaging skills lab designed to teach students about creating marketing campaigns.

As brand ambassadors that go out of their way to create unique, tailored experiences for different groups of people all across the country, Chloe and Mary Clare are experts in experiential marketing that makes a lasting impact. Through this interactive workshop, students will learn about the world of experiential marketing and develop mini campaigns for real-life scenarios.

There will also be time to learn about each Hotdogger’s journey to getting hired for this position, as well as a detailed overview of what working as a Hotdogger is like!

Registration for this skills lab is required and space is limited. Please register in handshake :
https://app.joinhandshake.com/edu/events/1469924

If you anticipate a need for disability-related accommodations or auxiliary aids to attend or participate, please contact Fleishman Center at careers@binghamton.edu We ask that you provide us with at least 3-5 days of advance notice regarding your equal access needs.

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