Inside the Deal: Sports Marketing in Action

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Meeting / Discussion

Thu, Mar 5, 2026

7 PM – 8 PM EST (GMT-5)

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Details

Join us on Monday, February 23rd from 7–8PM in LH009 for an interactive deep dive into sports marketing. Guest speaker Joe Clementi will share his background, how he broke into the industry, key lessons from his career, and a real campaign breakdown, while answering questions about what makes sponsorship deals successful, how ROI is measured, and how to break into the space. In the second half, students will participate in a live Deal Room Simulation, stepping into the role of brands (Nike, Verizon, Amazon, local businesses) or sports properties (pro teams, college athletics, NIL athletes) to negotiate a mock sponsorship deal, followed by real-time feedback from Joe and BUMA/SMG moderators.

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Binghamton University Marketing Association | Website | View More Events