Inside Ford: The Making of a Marketing Campaign

Are you interested in how iconic brands bring big ideas to life? Curious how marketing, advertising, and media teams work together at a global company? Ford Motor Company is coming to campus on Tuesday, February 17th, from 6:30–8:00 PM, and you are invited to join us for an interactive Marketing Workshop and Panel with Ford’s Marketing, Advertising, and Media team, hosted in collaboration with BEAM and BUMA!

This session will give you a behind-the-scenes look at how a real-world marketing and brand campaign comes together from start to finish. This event is for students interested in advertising, marketing strategy, media planning, brand storytelling, analytics, and related fields, and offers valuable real-world context directly from industry professionals!

During the session, students will:
Take part in a hands-on workshop walking through the full lifecycle of a real-world campaign, including idea conception, creative and media strategy, target and activation audiences, creative production, and measurement and performance analysis
Hear directly from Ford professionals during a panel discussion focused on career paths, industry perspectives, and how marketing, advertising, and media teams collaborate at a global brand
Eligibility:
Current active members of BUMA or BEAM
Students pursuing careers in Marketing, Advertising, Strategy, Media, Analytics, or related fields
Event Details:
Date: Tuesday, February 17th
Time: 6:30–8:00 PM
Location: SOM Lounge
Dress Code: Business Casual
RSVP by: Wednesday, February 11th
Snacks will be served
Cancellation deadline:
Sunday, February 15th.
**Space is limited, and we will close registration once capacity is reached. We encourage you to sign up early and look forward to welcoming Ford to campus!

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